About Us

  • Guide Natura was established in 2000 by Hansi Gelter, CEO, Nature Guide, PhD. in Biology, & Professor in Experienc Production and adventurer, with the aim to share the expertise and experiences of Hansi.
  • Our philosophy: Highest responsibility four our guests and the environment and to maximize your nature experience while minimizing the environmental impact.
  • Our mission: Trough education and tourism contribute to a better world according to Agenda 21 and 2030 >> 
  • Our motto is "transforming nature to experiences" by co-created and transforming experiences, based on the characterof the seven seasons of our northern environment.
  • Our goal is to share the happiness of being in nature and the excitement to discover the mysteries of nature in the spirit of Carl von Linneus "Omnia mirari etiam tritisima " -You should be amazed by everything, even the most insignificant ordinary".
  • We also want to share the calmness and well-being effect of our subarctic nature.
  • We promote transformative learning experiences about nature, in nature, trough nature, from nature and for nature.
  • We are engaged locally and globally for the environment and Corporate Social Responsibility for a better world.
  • We work hard on improving our business quality and are Tour Quality Certified. 

Our loggo >> - the old range marker, summarizes our mission to safely guide our guests into our nature and its secrets. 

We do scientific research in biology, Friluftsliv and ecotourism, take assignments with consulting, teaching, project management and public presentations   by  Gelter Research & Consulting >>

Our Environmental Policy

We strive to actively improve our environmental work and environmental engagement.

We are member of the Swedish Ecotourism Association "Naturturismföretagen">> and Guide Natura is a  certified ecotourism company since 2008 as Nature´s Best Sweden>>

We are Green Destination Ambassador and work for a destination development towards sustainable and responsible tourism according to "GREEN Core Values":
Genuine: - Supporting the authentic celebration of local culture and tradition.
Responsible  and Respectful: -Avoiding exploitation of people in tourism, and preventing disruptive mass tourism (overtourism).
Economically sustainable: - Involving the local business community and enhancing local community employment.
Environment & Climate friendly: - Combatting the climate crisis, environmental degradation and pollution, whilst ensuring public health.
Nature and scenery friendly: - Protecting scenic views, landscapes, natural habitats and wildlife.

We therefore promote Good Travel Guide >> that lists Green Destinations that follow G.R.E.E.N. values.

We are member of the International Ecotourism Society and follow their Code of Conduct>>

Guide Natura support Future for Tourism, a coalition of internationally tourism organizations that work for sustainable tourism, sustainable destinations and tourism firms that have signed 12 guiding principles:
1: See the whole picture
Recognize that most tourism by its nature involves the destination as a whole, not only industry businesses, but also its ecosystems, natural resources, cultural assets and traditions, communities, aesthetics, and built infrastructure.
2: Use sustainability standards
Respect the publicly available, internationally approved minimum criteria for sustainable tourism practices maintained by the Global Sustainable Tourism Council (GSTC) for both industry and destinations.
3: Collaborate in destination management
Seek to develop all tourism through a collaborative management structure with equal participation by government, the private sector, and civil society organizations that represent diversity in communities.
4: Choose quality over quantity
Manage tourism development based on quality of visitation, not quantity of visitors, so as to enhance the travel experience while sustaining the character of the destination and benefiting local communities.
5: Demand fair income distribution
Set policies that counter unequal tourism benefits within destination communities that maximize retention of tourism revenues within those communities.
6: Reduce tourism's burden
Account for all tourism costs in terms of local tax burdens, environmental and social impacts, and objectively verifiable disruption. Ensure investments are linked to optimizing net-positive impacts for communities and the environment.
7:  Redefine economic success
Rather than raw contribution to growth in GDP, favor metrics that specify destination benefits such as small business development, distribution of incomes, and enhancement of sustainable local supply chains.
8: Mitigate climate impacts
Strive to follow accepted scientific consensus on needed reductions in greenhouse gas emissions. Invest in green infrastructure and a fast reduction in transport emissions involved in tourism - air, sea, and ground.
9: Close the loop on resources
When post-pandemic safety allows, turn away from use of disposable plastics by tourism businesses, and transition to circular resource use.
10: Contain tourism's land use
Limit high-occupancy resort tourism to concentrated areas. Discourage resort sprawl from taking over coasts, islands, and mountain areas, so as to retain geographical character, a diverse economy, local access, and critical ecosystems.
11:  Diversify source markets
In addition to international visitation, encourage robust domestic tourism, which may be more resilient in the face of crises and raise citizens' perceived value of their own natural and cultural heritage.
12:Protect sense of place
Encourage tourism policies and business practices that protect and benefit natural, scenic, and cultural assets. Retain and enhance destination identity and distinctiveness. Diversity of place is the reason for travel.
13: Operate business responsibly
Incentivize and reward tourism businesses and associated enterprises that support these principles through their actions an develop strong local supply chains that allow for higher quality products and experiences.

Our contribution to conservation

We participate in local and global environmental protection and are WWF-sponsor.

We support WWF >> and the Swedish Nature Protection Association>> (SNF).

We care about how our forests are managed and the decline in biological diversity. Watch this film about Swedish Forestry.

Our Sustainable engagement

We strive to contribute to a better world for coming generations. We do this by contributing to the transformation of our world to a better place to live for people and living creatures.
We aim to do this by working for the 17 Sustainable Development goals 2015-2030, read more  >>

  • All our transports are CO2-neutral by CO2-offset.
  • We only use eco-friendlycertified products.
  • We use eco-friendly transportations and vehicles.
  • We leave no tracks in nature - except our footprints and memorable experiences.
  • We aim to inspire environmental consciousness and responsibility.
  • We regularly test our environmental impact and ecological footprint.
  • Our co-workers shall be aware of our environmental policy and environmental values and actively contribute to sustainability.
  • Read more about sustainable sea management here: The Eco Friendly Ocean Guide: Ways to Sustain Oceans and Sealife >>

CO2-offset of transportations

Guide Natura CO2-offset all transportations made by the company by boat, snowmobile or car/bus, both with guests as well as all backstage transportations.
We also encourage our guests to travel with lowest environmental impact and CO2-compensate their travel >>

We CO2-offset by tree plantations trough the Swedish Nature Conservation Association>> (SNF) or other organizations (Vi skogen). 

We try travel environmentally friendly by train or bus, and offset our longer traveling by SAS CO2-offset>>  or Climate Care>>

We regularly perform Carbon Footprinting>> and encourage our guests and suppliers to do the same.

Flying to remote destinations such as Arctic Europe and Swedish Lapland consumes a lot of CO2, and we hope that our guests are environmental concern and CO2 offset their traveling through Carbon Footprinting>> , SAS CO2-offset>>, Climate Care>> or other companies.

We use environmently friendly products

We use clothing, tenths and equipment primarily from  Fjällräven>>, a company with high quality and environmental friendly products, that also engage in sustainability work.

Our Corporate Social Responsibility work

We buy if possible Fair Trade products and buy always local and or ecologically produced food.

To offer clean, poison  free and environmentally sound produced food is important for us, as well as supporting local producers and local caterers.

We founded Project Nepal and sponsor school children in Nepal trough Project Nepal>> 
We sponsor Asphodel Public School>> in Katmandu, Nepal
We founded Hansi Gelter Award>> for excellent student development in Nepal

We are sponsoring and are active in Swedish Sea Rescue Society in Piteå>>

Our engagement in social media

We started the Facebook-group Håll Bottenvikens Skärgård Ren! (Keep the Archipelago of the Bothnia Bay clean) that encourages people visiting the islands  to pick up garbage and clean the beaches. 

On our Facebook page Guide Natura we share information about nature and our news and products. Welcome to follow Guide Natura on Facebook.

Our Business practices

Our guide Hansi has NOLS Wilderness First  Aid training, as well as military paramedics education, as wel as PADI Resque Diver, and WRT- White Water Rescue Technician education.


Guide Natura has been awarded as Sweden’s "Tour guide of the Year" 2021 by Travel & Hospitality Award!

Learn about our Seven Seasons

We have developed the Seven Season Concept, which expresses the seasonal flavours of our Arctic nature, based on its changing light, and its core characteristics of seven contrasts of the seasons. Learn more >>

For more information,
please, contact us.

Follow us on Facebook

H: -1°
L: -5°
Thursday, 16 November
See 7-Day Forecast
Fri Sat Sun Mon Tue Wed
+ -5° -4° -5° -2° -4°
-6° -6° -5° -7° -6° -6°

Visiting address:
Studio Guide Natura, Renön, Piteå
Postal Address:
Lövgrundsvägen 93,
94141 Piteå, Sweden

Tel. (+46)  076-1259111

contact (at) guide-natura.com
Bankgiro: 774-5060

We have Tax-certificate
We have travelers guaranty

Follow us on

Translate this page